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We can only conclude that the disap-
pointment over Pedigrees new Sindy
dolls is almost total.
Sindy has disappeared completely from
Europe. In spite of this it seems as if the
manufacturer is hiding his head in the
sand and pretends as if it rains.
A small piece of advice; you cannot
adapt the consumer to the product in-
stead you must adapt the product to
the consumers demand.
Their failure is due to the fact that the
manifacturers have not had the ability
or interest in adapting Sindy as a pro-
duct to the various markets.
When you change model you ought to
let the older model of Sindy stay in the
market during the introduction of the
new model.
In that way you avoid losing market-
chares. This opens up a possibility of a
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new introduction of the classic Sindy of
the seventies as well as for the popular
Sindy doll from 1989 to 1993.
The quality demands on the design is
naturally important.
But before anything else one has to
promote the model that is most popu-
lar in the different countries. Some of
the products success in the late eight-
ies and the early nineties was Sindy´s
very pretty doll dresses.
Sindy was allowed to be a doll reflek-
ting her own reality without demands
for realism.
Today all manufacturers try to let the
dolls reflekt fashion in a realistic way
and ignores the dolls capability.
A big misstake considering that the doll
is aimed for girls in the age of three to
seven years.
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